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		<description>A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy. </description>
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		<itunes:summary>A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy. </itunes:summary>
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		<googleplay:author><![CDATA[Amy Harrison]]></googleplay:author>
			<googleplay:email>amy@harrisonamy.com</googleplay:email>			<googleplay:description>A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy. </googleplay:description>
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<item>
	<title>Ep 44: The WISH Technique for Writing Pain Points Your Customer Recognises</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-44-the-wish-technique-for-writing-pain-points-your-customer-recognises/</link>
	<pubDate>Thu, 12 Aug 2021 17:27:34 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10619</guid>
	<description><![CDATA[Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer’s symptoms [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am goin]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer’s symptoms [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer’s symptoms [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/08/download.png"></itunes:image>
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		<title>Ep 44: The WISH Technique for Writing Pain Points Your Customer Recognises</title>
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	<itunes:duration>19:18</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer’s symptoms [&#8230;]]]></googleplay:description>
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	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>Ep 43: The Customer Monologue &#8211; How to Inject Empathy and Emotion into Your Copy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-43-the-customer-monologue-how-to-inject-empathy-and-emotion-into-your-copy/</link>
	<pubDate>Wed, 28 Jul 2021 11:39:38 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10608</guid>
	<description><![CDATA[Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can&#8217;t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting &#8211; you have [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can&#8217;t write a well-rounded character unless you kn]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can&#8217;t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting &#8211; you have [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can&#8217;t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting &#8211; you have [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-01-Giant-Problems.png"></itunes:image>
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		<title>Ep 43: The Customer Monologue &#8211; How to Inject Empathy and Emotion into Your Copy</title>
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	<itunes:block>no</itunes:block>
	<itunes:duration>15:45</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can&#8217;t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting &#8211; you have [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-01-Giant-Problems.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 42: Kill the Workaround &#8211; Show Customers that NOT Using You is a Bad Idea</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-42-kill-the-workaround-show-customers-that-not-using-you-is-a-bad-idea/</link>
	<pubDate>Fri, 23 Jul 2021 11:23:58 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10599</guid>
	<description><![CDATA[Welcome to Episode 42 of Write with Influence. Today&#8217;s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn&#8217;t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 42 of Write with Influence. Today&#8217;s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn&#8217;t mean that your customer is waiting for you to show up and fix it. In f]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 42 of Write with Influence. Today&#8217;s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn&#8217;t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Welcome to Episode 42 of Write with Influence. Today&#8217;s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn&#8217;t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-17-Sink-Problems.png"></itunes:image>
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		<title>Ep 42: Kill the Workaround &#8211; Show Customers that NOT Using You is a Bad Idea</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:04</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 42 of Write with Influence. Today&#8217;s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn&#8217;t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-17-Sink-Problems.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 41: How to Overcome &#8220;It Won&#8217;t Work for Me&#8221; Objections in Your Copy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-41-how-to-overcome-it-wont-work-for-me-objections-in-your-copy/</link>
	<pubDate>Thu, 15 Jul 2021 07:06:10 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10591</guid>
	<description><![CDATA[Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn&#8217;t do something &#8211; even when you present your customer with exactly what they need and show them step-by-step how you can change [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn&#8217;t do something &#8211; even when you present your ]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn&#8217;t do something &#8211; even when you present your customer with exactly what they need and show them step-by-step how you can change [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10591/ep-41-how-to-overcome-it-wont-work-for-me-objections-in-your-copy.mp3" length="24900462" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn&#8217;t do something &#8211; even when you present your customer with exactly what they need and show them step-by-step how you can change [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-10-4-Arms-2-Sleeves.png"></itunes:image>
	<image>
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		<title>Ep 41: How to Overcome &#8220;It Won&#8217;t Work for Me&#8221; Objections in Your Copy</title>
	</image>
	<itunes:explicit>true</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:17</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn&#8217;t do something &#8211; even when you present your customer with exactly what they need and show them step-by-step how you can change [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/07/2021-06-10-4-Arms-2-Sleeves.png"></googleplay:image>
	<googleplay:explicit>Yes</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-40-5-steps-for-using-cinematic-style-conflict-in-your-copywriting/</link>
	<pubDate>Wed, 16 Jun 2021 11:39:30 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10582</guid>
	<description><![CDATA[Welcome to Episode 40 of Write with Influence. Today&#8217;s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story &#8211; if our heroes have no obstacles as they try to reach their goal, the story will [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 40 of Write with Influence. Today&#8217;s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story &#8211; if our heroes have no]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 40 of Write with Influence. Today&#8217;s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story &#8211; if our heroes have no obstacles as they try to reach their goal, the story will [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10582/ep-40-5-steps-for-using-cinematic-style-conflict-in-your-copywriting.mp3" length="23901749" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 40 of Write with Influence. Today&#8217;s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story &#8211; if our heroes have no obstacles as they try to reach their goal, the story will [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/06/2021-06-10-Train-Tracks.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/06/2021-06-10-Train-Tracks.png</url>
		<title>Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:36</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 40 of Write with Influence. Today&#8217;s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story &#8211; if our heroes have no obstacles as they try to reach their goal, the story will [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/06/2021-06-10-Train-Tracks.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 39: Process Copywriting Over Product Copywriting &#8211; How to Stop Being Seen as a Commodity</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-39-process-copywriting-over-product-copywriting-how-to-stop-being-seen-as-a-commodity/</link>
	<pubDate>Thu, 10 Jun 2021 11:04:06 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10569</guid>
	<description><![CDATA[Welcome to Episode 39 of Write with Influence. In today&#8217;s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does &#8211; the facts and figures. Process copy [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 39 of Write with Influence. In today&#8217;s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does &#82]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 39 of Write with Influence. In today&#8217;s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does &#8211; the facts and figures. Process copy [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10569/ep-39-process-copywriting-over-product-copywriting-how-to-stop-being-seen-as-a-commodity.mp3" length="25934911" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 39 of Write with Influence. In today&#8217;s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does &#8211; the facts and figures. Process copy [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/06/2021-05-17-Artist-David.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/06/2021-05-17-Artist-David.png</url>
		<title>Ep 39: Process Copywriting Over Product Copywriting &#8211; How to Stop Being Seen as a Commodity</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:00</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 39 of Write with Influence. In today&#8217;s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does &#8211; the facts and figures. Process copy [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/06/2021-05-17-Artist-David.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 38: Stop, Start, Without &#8211; A Simple Formula for Writing Succinct Product Pitches</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-38-stop-start-without-a-simple-formula-for-writing-succinct-product-pitches/</link>
	<pubDate>Wed, 26 May 2021 12:57:06 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10564</guid>
	<description><![CDATA[Welcome to Episode 38 of Write with Influence. Today I&#8217;ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical &#8211; people need to know within seconds: [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 38 of Write with Influence. Today I&#8217;ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 38 of Write with Influence. Today I&#8217;ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical &#8211; people need to know within seconds: [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10564/ep-38-stop-start-without-a-simple-formula-for-writing-succinct-product-pitches.mp3" length="27967447" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 38 of Write with Influence. Today I&#8217;ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical &#8211; people need to know within seconds: [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/05/2021-05-05-Kung-Fu.png"></itunes:image>
	<image>
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		<title>Ep 38: Stop, Start, Without &#8211; A Simple Formula for Writing Succinct Product Pitches</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:25</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 38 of Write with Influence. Today I&#8217;ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical &#8211; people need to know within seconds: [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/05/2021-05-05-Kung-Fu.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 37: What&#8217;s the Best &#8220;Most Likely&#8221; Next Step a Prospect Can Take After Reading Your Copy?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-37-whats-the-best-most-likely-next-step-a-prospect-can-take-after-reading-your-copy/</link>
	<pubDate>Wed, 05 May 2021 08:00:59 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10556</guid>
	<description><![CDATA[Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose &#8211; each piece of copy is like a link in [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose &#8211; each piece of copy ]]></itunes:subtitle>
	<content:encoded><![CDATA[Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose &#8211; each piece of copy is like a link in [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10556/ep-37-whats-the-best-most-likely-next-step-a-prospect-can-take-after-reading-your-copy.mp3" length="23026542" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose &#8211; each piece of copy is like a link in [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/05/2021-01-21-Sniper-Amy.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/05/2021-01-21-Sniper-Amy.png</url>
		<title>Ep 37: What&#8217;s the Best &#8220;Most Likely&#8221; Next Step a Prospect Can Take After Reading Your Copy?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:59</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose &#8211; each piece of copy is like a link in [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/05/2021-01-21-Sniper-Amy.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 36: What to Do if People Don&#8217;t Buy your Product Just &#8220;Because It&#8217;s There&#8221;</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-36-what-to-do-if-people-dont-buy-your-product-just-because-its-there/</link>
	<pubDate>Wed, 21 Apr 2021 10:19:36 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10547</guid>
	<description><![CDATA[Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there&#8217;s something wrong with their product or service, but this is not always the case. Today I [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there&#8217;s something wrong with their pro]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there&#8217;s something wrong with their product or service, but this is not always the case. Today I [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10547/ep-36-what-to-do-if-people-dont-buy-your-product-just-because-its-there.mp3" length="18765866" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there&#8217;s something wrong with their product or service, but this is not always the case. Today I [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-12-Mountaintop.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-12-Mountaintop.png</url>
		<title>Ep 36: What to Do if People Don&#8217;t Buy your Product Just &#8220;Because It&#8217;s There&#8221;</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:02</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there&#8217;s something wrong with their product or service, but this is not always the case. Today I [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-12-Mountaintop.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 35: Copywriting FOMO &#8211; 3 Techniques That Use Risk to Create Urgency</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-35-copywriting-fomo-3-techniques-that-use-risk-to-create-urgency/</link>
	<pubDate>Wed, 14 Apr 2021 10:16:11 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10541</guid>
	<description><![CDATA[Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers ]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10541/ep-35-copywriting-fomo-3-techniques-that-use-risk-to-create-urgency.mp3" length="24936198" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-07-Spider.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-07-Spider.png</url>
		<title>Ep 35: Copywriting FOMO &#8211; 3 Techniques That Use Risk to Create Urgency</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:19</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-01-07-Spider.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 34: Is Your Copywriting Style Confusing Your Customers?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-34-is-your-copywriting-style-confusing-your-customers/</link>
	<pubDate>Tue, 06 Apr 2021 13:08:37 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10531</guid>
	<description><![CDATA[Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These day]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10531/ep-34-is-your-copywriting-style-confusing-your-customers.mp3" length="23794542" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-12-Werewolf.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-12-Werewolf.png</url>
		<title>Ep 34: Is Your Copywriting Style Confusing Your Customers?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:31</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome Episode 34 of Write with Influence. Last week’s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-12-Werewolf.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 33: Marketers Cannot Live by Copywriting Phrases Alone&#8230;</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-33-marketers-cannot-live-by-copywriting-phrases-alone/</link>
	<pubDate>Thu, 01 Apr 2021 21:43:09 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10525</guid>
	<description><![CDATA[Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you’re stuck in what [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you’re stuck in what [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10525/ep-33-marketers-cannot-live-by-copywriting-phrases-alone.mp3" length="32925279" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you’re stuck in what [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-31-Vague-Predictions.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-31-Vague-Predictions.png</url>
		<title>Ep 33: Marketers Cannot Live by Copywriting Phrases Alone&#8230;</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:52</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 33 of Write with Influence. This week is all about the importance of getting specific. Are your readers doing what you want them to do? Are they signing up for your email newsletter, registering for your membership site, or downloading your eBook? If not, it might be because you’re stuck in what [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/04/2021-03-31-Vague-Predictions.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 32: Sick Copy &#8211; Are You a Coach or Consultant? Prospects May Not Believe Your Bio</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-32-sick-copy-call-yourself-an-executive-why-prospects-dont-believe-your-bio/</link>
	<pubDate>Wed, 03 Mar 2021 12:26:30 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10512</guid>
	<description><![CDATA[Welcome to episode 32 of Write with Influence. I&#8217;m kicking this week’s episode off with something a little bit different. I&#8217;ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today’s lesson is all about writing biographies. Writing a bio is [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 32 of Write with Influence. I&#8217;m kicking this week’s episode off with something a little bit different. I&#8217;ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lov]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 32 of Write with Influence. I&#8217;m kicking this week’s episode off with something a little bit different. I&#8217;ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today’s lesson is all about writing biographies. Writing a bio is [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10512/ep-32-sick-copy-call-yourself-an-executive-why-prospects-dont-believe-your-bio.m4a" length="32399321" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 32 of Write with Influence. I&#8217;m kicking this week’s episode off with something a little bit different. I&#8217;ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today’s lesson is all about writing biographies. Writing a bio is [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/03/2020-09-22-Nurse-Amy.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/03/2020-09-22-Nurse-Amy.png</url>
		<title>Ep 32: Sick Copy &#8211; Are You a Coach or Consultant? Prospects May Not Believe Your Bio</title>
	</image>
	<itunes:explicit>true</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:18</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 32 of Write with Influence. I&#8217;m kicking this week’s episode off with something a little bit different. I&#8217;ve decided to start focusing on specific copy examples that catch my eye and using them as lessons to help you, my lovely audience. Today’s lesson is all about writing biographies. Writing a bio is [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/03/2020-09-22-Nurse-Amy.png"></googleplay:image>
	<googleplay:explicit>Yes</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 31: Do You Need a Portfolio as a New Copywriter?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-31-do-you-need-a-portfolio-as-a-new-copywriter/</link>
	<pubDate>Thu, 25 Feb 2021 22:02:13 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10505</guid>
	<description><![CDATA[Welcome to Episode 31 of Write with Influence. In today’s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 31 of Write with Influence. In today’s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust ]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 31 of Write with Influence. In today’s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10505/ep-31-do-you-need-a-portfolio-as-a-new-copywriter.mp3" length="19545255" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 31 of Write with Influence. In today’s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-23-Copy-Gallery.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-23-Copy-Gallery.png</url>
		<title>Ep 31: Do You Need a Portfolio as a New Copywriter?</title>
	</image>
	<itunes:explicit>true</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:17</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 31 of Write with Influence. In today’s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-23-Copy-Gallery.png"></googleplay:image>
	<googleplay:explicit>Yes</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 30: A Pragmatic Approach for Using Emotion in Your Copy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-30-a-pragmatic-approach-for-using-emotion-in-your-copy/</link>
	<pubDate>Wed, 10 Feb 2021 12:50:51 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10496</guid>
	<description><![CDATA[Welcome to episode 30 of Write with Influence. The moral of today&#8217;s podcast is to pay attention to your customer&#8217;s emotions because if you don&#8217;t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 30 of Write with Influence. The moral of today&#8217;s podcast is to pay attention to your customer&#8217;s emotions because if you don&#8217;t, you could really miss an opportunity to connect on a deeper level. All buying decisions ar]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 30 of Write with Influence. The moral of today&#8217;s podcast is to pay attention to your customer&#8217;s emotions because if you don&#8217;t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10496/ep-30-a-pragmatic-approach-for-using-emotion-in-your-copy.m4a" length="26008458" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 30 of Write with Influence. The moral of today&#8217;s podcast is to pay attention to your customer&#8217;s emotions because if you don&#8217;t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-07-02-Sweet-Logic.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/02/2020-07-02-Sweet-Logic.png</url>
		<title>Ep 30: A Pragmatic Approach for Using Emotion in Your Copy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:06</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 30 of Write with Influence. The moral of today&#8217;s podcast is to pay attention to your customer&#8217;s emotions because if you don&#8217;t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-07-02-Sweet-Logic.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 29: 5 stages of marketing awareness. Don&#8217;t bore customers if they&#8217;re ready to buy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-29-5-stages-of-marketing-awareness-dont-bore-customers-if-theyre-ready-to-buy/</link>
	<pubDate>Tue, 02 Feb 2021 12:08:41 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10479</guid>
	<description><![CDATA[Welcome to Episode 29 of Write with Influence. In today&#8217;s episode, we&#8217;re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awareness. What is your prospect&#8217;s level of awareness when they read your marketing? [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 29 of Write with Influence. In today&#8217;s episode, we&#8217;re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of aw]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 29 of Write with Influence. In today&#8217;s episode, we&#8217;re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awareness. What is your prospect&#8217;s level of awareness when they read your marketing? [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10479/ep-29-5-stages-of-marketing-awareness-dont-bore-customers-if-theyre-ready-to-buy.m4a" length="38430737" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 29 of Write with Influence. In today&#8217;s episode, we&#8217;re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awareness. What is your prospect&#8217;s level of awareness when they read your marketing? [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-24-Town-Crier.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-24-Town-Crier.png</url>
		<title>Ep 29: 5 stages of marketing awareness. Don&#8217;t bore customers if they&#8217;re ready to buy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:21</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 29 of Write with Influence. In today&#8217;s episode, we&#8217;re going to talk about the importance of awareness. The way that you talk to your prospect (in your ad copy or marketing message) should depend on their current state of awareness. What is your prospect&#8217;s level of awareness when they read your marketing? [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/02/2020-09-24-Town-Crier.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 28: Sales Copy is A Conversation, Not a Perfect Script</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-28-sales-copy-is-a-conversation-not-a-perfect-script/</link>
	<pubDate>Tue, 26 Jan 2021 06:54:46 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10466</guid>
	<description><![CDATA[Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy &#8211; the idea of having to be pushy and write [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy &#8211;]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy &#8211; the idea of having to be pushy and write [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10466/ep-28-sales-copy-is-a-conversation-not-a-perfect-script.m4a" length="35779347" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy &#8211; the idea of having to be pushy and write [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-09-24-Outline-Convo-2.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/01/2020-09-24-Outline-Convo-2.png</url>
		<title>Ep 28: Sales Copy is A Conversation, Not a Perfect Script</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:00</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy &#8211; the idea of having to be pushy and write [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-09-24-Outline-Convo-2.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 27: Copy Doesn&#8217;t Need to Be Unique to Stand Out, But is DOES Need to Be Clear</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-27-copy-doesnt-need-to-be-unique-to-stand-out-but-is-does-need-to-be-clear/</link>
	<pubDate>Tue, 12 Jan 2021 09:00:30 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10436</guid>
	<description><![CDATA[Welcome to Episode 27 of Write with Influence. Today’s episode is about how to stand out and be memorable. When we&#8217;re creating content, we want our customers to see and remember us but being memorable isn&#8217;t just about coming up with an approach that no one has ever done before and standing out doesn&#8217;t just [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to Episode 27 of Write with Influence. Today’s episode is about how to stand out and be memorable. When we&#8217;re creating content, we want our customers to see and remember us but being memorable isn&#8217;t just about coming up with an approa]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to Episode 27 of Write with Influence. Today’s episode is about how to stand out and be memorable. When we&#8217;re creating content, we want our customers to see and remember us but being memorable isn&#8217;t just about coming up with an approach that no one has ever done before and standing out doesn&#8217;t just [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10436/ep-27-copy-doesnt-need-to-be-unique-to-stand-out-but-is-does-need-to-be-clear.m4a" length="30964136" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to Episode 27 of Write with Influence. Today’s episode is about how to stand out and be memorable. When we&#8217;re creating content, we want our customers to see and remember us but being memorable isn&#8217;t just about coming up with an approach that no one has ever done before and standing out doesn&#8217;t just [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-14-Armadillo-Stop.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-14-Armadillo-Stop.png</url>
		<title>Ep 27: Copy Doesn&#8217;t Need to Be Unique to Stand Out, But is DOES Need to Be Clear</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:42</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to Episode 27 of Write with Influence. Today’s episode is about how to stand out and be memorable. When we&#8217;re creating content, we want our customers to see and remember us but being memorable isn&#8217;t just about coming up with an approach that no one has ever done before and standing out doesn&#8217;t just [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-14-Armadillo-Stop.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 26: Two Associations You Can Use to Freshen Up The Same Old Copy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-26-two-associations-you-can-use-to-freshen-up-the-same-old-copy/</link>
	<pubDate>Tue, 05 Jan 2021 09:00:17 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10420</guid>
	<description><![CDATA[Hello and welcome to another episode of Write with Influence. Today’s episode is all about repetition versus variation. If you’ve been sending the same content to your audiences for a while, perhaps it’s time to shake things up a bit? Repetition and consistency are important, but as every artist, composer and novelist knows, variety is [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Hello and welcome to another episode of Write with Influence. Today’s episode is all about repetition versus variation. If you’ve been sending the same content to your audiences for a while, perhaps it’s time to shake things up a bit? Repetition and cons]]></itunes:subtitle>
	<content:encoded><![CDATA[Hello and welcome to another episode of Write with Influence. Today’s episode is all about repetition versus variation. If you’ve been sending the same content to your audiences for a while, perhaps it’s time to shake things up a bit? Repetition and consistency are important, but as every artist, composer and novelist knows, variety is [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10420/ep-26-two-associations-you-can-use-to-freshen-up-the-same-old-copy.m4a" length="30530813" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Hello and welcome to another episode of Write with Influence. Today’s episode is all about repetition versus variation. If you’ve been sending the same content to your audiences for a while, perhaps it’s time to shake things up a bit? Repetition and consistency are important, but as every artist, composer and novelist knows, variety is [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-13-Toy-Robots.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-13-Toy-Robots.png</url>
		<title>Ep 26: Two Associations You Can Use to Freshen Up The Same Old Copy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:59</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Hello and welcome to another episode of Write with Influence. Today’s episode is all about repetition versus variation. If you’ve been sending the same content to your audiences for a while, perhaps it’s time to shake things up a bit? Repetition and consistency are important, but as every artist, composer and novelist knows, variety is [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-13-Toy-Robots.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 25: How to Avoid Filler and Fluff in Your Copy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-25-how-to-avoid-filler-and-fluff-in-your-copy/</link>
	<pubDate>Tue, 29 Dec 2020 07:54:55 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10417</guid>
	<description><![CDATA[Welcome to another episode of Write with Influence. This week we&#8217;re going to dive into the world of filler and fluff &#8211; I’m going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy that might sound good, but actually tells your customer nothing about [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to another episode of Write with Influence. This week we&#8217;re going to dive into the world of filler and fluff &#8211; I’m going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to another episode of Write with Influence. This week we&#8217;re going to dive into the world of filler and fluff &#8211; I’m going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy that might sound good, but actually tells your customer nothing about [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10417/ep-25-how-to-avoid-filler-and-fluff-in-your-copy.m4a" length="28661839" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to another episode of Write with Influence. This week we&#8217;re going to dive into the world of filler and fluff &#8211; I’m going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy that might sound good, but actually tells your customer nothing about [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-12-Packaging-2.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-12-Packaging-2.png</url>
		<title>Ep 25: How to Avoid Filler and Fluff in Your Copy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:25</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to another episode of Write with Influence. This week we&#8217;re going to dive into the world of filler and fluff &#8211; I’m going to be highlighting two common mistakes that people make and showing you how to be specific and avoid writing copy that might sound good, but actually tells your customer nothing about [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2021/01/2020-08-12-Packaging-2.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 24: How to Make a Big Deal Out of Small Product Details</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-24-how-to-turn-small-details-into-big-selling-points/</link>
	<pubDate>Tue, 22 Dec 2020 16:11:37 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10411</guid>
	<description><![CDATA[Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10411/ep-24-how-to-turn-small-details-into-big-selling-points.m4a" length="37484572" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/12/2020-08-14-Car-Wreck.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/12/2020-08-14-Car-Wreck.png</url>
		<title>Ep 24: How to Make a Big Deal Out of Small Product Details</title>
	</image>
	<itunes:explicit>true</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:00</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 24 of Write with Influence. Today, I want to share a secret copywriting weapon with you – making a big deal out of little details. If you can go into a business and spot the small details that make their offering unique and tell a good story around it, quite often, you [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/12/2020-08-14-Car-Wreck.png"></googleplay:image>
	<googleplay:explicit>Yes</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 23: Can Customers See Your Treasure (Or Have You Buried It?)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-23-can-customers-see-your-treasure-or-have-you-buried-it/</link>
	<pubDate>Tue, 15 Dec 2020 01:05:32 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10366</guid>
	<description><![CDATA[Welcome to episode 23 of the Write with Influence podcast. Today I&#8217;m talking about digging up your buried treasure &#8211; those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you&#8217;ve worked really hard on and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Welcome to episode 23 of the Write with Influence podcast. Today I&#8217;m talking about digging up your buried treasure &#8211; those little nuggets of golden information about your business that you might be hiding from your customer without even reali]]></itunes:subtitle>
	<content:encoded><![CDATA[Welcome to episode 23 of the Write with Influence podcast. Today I&#8217;m talking about digging up your buried treasure &#8211; those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you&#8217;ve worked really hard on and [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10366/ep-23-can-customers-see-your-treasure-or-have-you-buried-it.m4a" length="45540155" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Welcome to episode 23 of the Write with Influence podcast. Today I&#8217;m talking about digging up your buried treasure &#8211; those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you&#8217;ve worked really hard on and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/12/2020-07-02-Pirate-Search.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/12/2020-07-02-Pirate-Search.png</url>
		<title>Ep 23: Can Customers See Your Treasure (Or Have You Buried It?)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:55</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Welcome to episode 23 of the Write with Influence podcast. Today I&#8217;m talking about digging up your buried treasure &#8211; those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you&#8217;ve worked really hard on and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/12/2020-07-02-Pirate-Search.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 22: Should You Use Copywriting Templates?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-22-should-you-use-copywriting-templates/</link>
	<pubDate>Mon, 10 Aug 2020 20:20:11 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10296</guid>
	<description><![CDATA[Today&#8217;s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today&#8217;s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going t]]></itunes:subtitle>
	<content:encoded><![CDATA[Today&#8217;s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10296/ep-22-should-you-use-copywriting-templates.m4a" length="35752863" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today&#8217;s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/08/2020-07-02-Robo-Paint.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/08/2020-07-02-Robo-Paint.png</url>
		<title>Ep 22: Should You Use Copywriting Templates?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:57</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today&#8217;s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I’ve recently changed my opinion on this topic and I’m going to be telling you why and giving you my advice on [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/08/2020-07-02-Robo-Paint.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep21: Should You Choose a Niche if You&#8217;re a Copywriter?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep21-should-you-choose-a-niche-if-youre-a-copywriter/</link>
	<pubDate>Thu, 16 Jul 2020 10:57:40 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10278</guid>
	<description><![CDATA[Today&#8217;s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today&#8217;s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started ]]></itunes:subtitle>
	<content:encoded><![CDATA[Today&#8217;s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10278/ep21-should-you-choose-a-niche-if-youre-a-copywriter.m4a" length="396381" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today&#8217;s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/07/2020-07-02-Pigeonholes.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/07/2020-07-02-Pigeonholes.png</url>
		<title>Ep21: Should You Choose a Niche if You&#8217;re a Copywriter?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:50</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today&#8217;s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I’ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/07/2020-07-02-Pigeonholes.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 20: Want to Tease Customers into Taking Action? The Science Behind Curiosity Copywriting</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-20-want-to-tease-customers-into-taking-action-the-science-behind-curiosity-copywriting/</link>
	<pubDate>Sun, 05 Jul 2020 18:26:53 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=10254</guid>
	<description><![CDATA[Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader cli]]></itunes:subtitle>
	<content:encoded><![CDATA[Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/10254/ep-20-want-to-tease-customers-into-taking-action-the-science-behind-curiosity-copywriting.m4a" length="43373598" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/07/2020-05-07-Amy-Burlesque.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/07/2020-05-07-Amy-Burlesque.png</url>
		<title>Ep 20: Want to Tease Customers into Taking Action? The Science Behind Curiosity Copywriting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:51</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today’s podcast is all about how to engage your customer and keep their attention by evoking their curiosity. I’ll be sharing the three simple rules that you’ll need to know if you want to use the curiosity gap in your copywriting to make your reader click through. From irresistible headlines to actual content, listen to [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/07/2020-05-07-Amy-Burlesque.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 19: Does Your Copywriter Want Sales for You or Praise for Them?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-19-do-copywriters-need-to-make-sales/</link>
	<pubDate>Thu, 30 Apr 2020 12:49:18 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5886</guid>
	<description><![CDATA[In today&#8217;s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In today&#8217;s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I w]]></itunes:subtitle>
	<content:encoded><![CDATA[In today&#8217;s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5886/ep-19-do-copywriters-need-to-make-sales.m4a" length="40914017" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In today&#8217;s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Trophy-VS-Sales.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Trophy-VS-Sales.png</url>
		<title>Ep 19: Does Your Copywriter Want Sales for You or Praise for Them?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:35</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[In today&#8217;s episode I am asking the question, do copywriters need to make sales? I’m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Trophy-VS-Sales.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 18: Why Customers Think Your Promises are Bull***t</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-18-customers-dont-believe-promises/</link>
	<pubDate>Tue, 14 Apr 2020 11:40:07 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5511</guid>
	<description><![CDATA[This show is all about tackling beliefs &#8211; beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[This show is all about tackling beliefs &#8211; beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make]]></itunes:subtitle>
	<content:encoded><![CDATA[This show is all about tackling beliefs &#8211; beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5511/ep-18-customers-dont-believe-promises.m4a" length="41787342" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This show is all about tackling beliefs &#8211; beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Devil-Contract.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Devil-Contract.png</url>
		<title>Ep 18: Why Customers Think Your Promises are Bull***t</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:02</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[This show is all about tackling beliefs &#8211; beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I’m focusing on the three key beliefs that hold people back and I’ll be telling you how to: Make people believe you. Convince people that you have the solution [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Devil-Contract.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep17: Five Mistakes That Makes Your Copywriting Invisible</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep17-five-mistakes-make-customers-ignore-marketing/</link>
	<pubDate>Tue, 07 Apr 2020 11:22:17 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5461</guid>
	<description><![CDATA[If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you ho]]></itunes:subtitle>
	<content:encoded><![CDATA[If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5461/ep17-five-mistakes-make-customers-ignore-marketing.mp3" length="32200329" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Invisible-Writer.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Invisible-Writer.png</url>
		<title>Ep17: Five Mistakes That Makes Your Copywriting Invisible</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:46</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[If you feel like your sales messages are being ignored by your customers but don’t know what you’re doing wrong, have a listen to this week’s episode where I’ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-05-07-Invisible-Writer.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>16: Never Show Clients Draft Copy and Only Offer One Round of Revisions</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/16-never-show-clients-draft-copy-offer/</link>
	<pubDate>Thu, 02 Apr 2020 09:09:44 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5446</guid>
	<description><![CDATA[In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5446/16-never-show-clients-draft-copy-offer.m4a" length="30279244" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-02-12-Guarded-Drafts.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/04/2020-02-12-Guarded-Drafts.png</url>
		<title>16: Never Show Clients Draft Copy and Only Offer One Round of Revisions</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:50</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[In this week’s episode I’m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I’m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/04/2020-02-12-Guarded-Drafts.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 15: Can You Use the Same Sales Message for Different Target Markets?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-15-can-use-sales-message-different-target-markets/</link>
	<pubDate>Wed, 25 Mar 2020 13:56:20 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5390</guid>
	<description><![CDATA[My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated]]></itunes:subtitle>
	<content:encoded><![CDATA[My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5390/ep-15-can-use-sales-message-different-target-markets.m4a" length="28518505" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/03/2020-02-15-Two-Heads.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/03/2020-02-15-Two-Heads.png</url>
		<title>Ep 15: Can You Use the Same Sales Message for Different Target Markets?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:37</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[My speciality is sales copy and this week’s episode is all about sales messaging and how to build the right message for the right audience. I’m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I’ll be helping you figure [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/03/2020-02-15-Two-Heads.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 14: How To Repeat Your Sales Message Without Sounding Spammy</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-14-repeat-message-without-sounding-spammy/</link>
	<pubDate>Tue, 25 Feb 2020 21:42:21 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5065</guid>
	<description><![CDATA[Today&#8217;s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people&#8217;s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn&#8217;t stop marketing just because someone says no once. How to start a conversation in different ways [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today&#8217;s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people&#8217;s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn&#8217;t stop marketin]]></itunes:subtitle>
	<content:encoded><![CDATA[Today&#8217;s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people&#8217;s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn&#8217;t stop marketing just because someone says no once. How to start a conversation in different ways [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5065/ep-14-repeat-message-without-sounding-spammy.m4a" length="28518505" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today&#8217;s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people&#8217;s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn&#8217;t stop marketing just because someone says no once. How to start a conversation in different ways [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/20200215SpambotspngqRKA49T3.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/02/20200215SpambotspngqRKA49T3.png</url>
		<title>Ep 14: How To Repeat Your Sales Message Without Sounding Spammy</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:37</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today&#8217;s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people&#8217;s attention, keep them hooked, and get them to buy. In this episode, you’ll discover: Why you shouldn&#8217;t stop marketing just because someone says no once. How to start a conversation in different ways [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/20200215SpambotspngqRKA49T3.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 13: What&#8217;s a Dirty Copywriting Draft and Why Do you Need One?</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-13-dirty-copywriting-drafts/</link>
	<pubDate>Tue, 18 Feb 2020 14:01:53 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5051</guid>
	<description><![CDATA[This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules a]]></itunes:subtitle>
	<content:encoded><![CDATA[This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5051/ep-13-dirty-copywriting-drafts.m4a" length="25500090" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2020-02-12-Dirty-Drafts.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/02/2020-02-12-Dirty-Drafts.png</url>
		<title>Ep 13: What&#8217;s a Dirty Copywriting Draft and Why Do you Need One?</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:32</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key – what’s not to love? Listen now to discover [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2020-02-12-Dirty-Drafts.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 12: Using Risk in Your Marketing &#8211; Why it Works and How to Do it</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-12-using-risk-marketing-works/</link>
	<pubDate>Tue, 11 Feb 2020 12:35:50 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5029</guid>
	<description><![CDATA[What&#8217;s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation &#8211; have you heard of loss aversion marketing? You probably already appreciate that focussing on [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[What&#8217;s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation &#8211; have you heard of loss aversion marke]]></itunes:subtitle>
	<content:encoded><![CDATA[What&#8217;s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation &#8211; have you heard of loss aversion marketing? You probably already appreciate that focussing on [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5029/ep-12-using-risk-marketing-works.m4a" length="24961090" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What&#8217;s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation &#8211; have you heard of loss aversion marketing? You probably already appreciate that focussing on [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2019-09-09-LeakyBoatIcon-2.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/02/2019-09-09-LeakyBoatIcon-2.png</url>
		<title>Ep 12: Using Risk in Your Marketing &#8211; Why it Works and How to Do it</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:10</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[What&#8217;s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation &#8211; have you heard of loss aversion marketing? You probably already appreciate that focussing on [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2019-09-09-LeakyBoatIcon-2.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 11: How Butterfly Moments Transform Your Copywriting</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-11-butterfly-moments-transform-copywriting/</link>
	<pubDate>Tue, 04 Feb 2020 13:54:16 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=5014</guid>
	<description><![CDATA[They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy,]]></itunes:subtitle>
	<content:encoded><![CDATA[They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/5014/ep-11-butterfly-moments-transform-copywriting.m4a" length="18960197" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2019-11-04-Chrysalis.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/02/2019-11-04-Chrysalis.png</url>
		<title>Ep 11: How Butterfly Moments Transform Your Copywriting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:02</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[They laughed when I sat down at the piano. But when I started to play! People don’t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you’ll need to learn how to tap [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/02/2019-11-04-Chrysalis.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 10: The REAL Reasons people buy your product (don&#8217;t miss this from your marketing)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-10-real-reasons-people-buy-product-dont-miss-marketing/</link>
	<pubDate>Sat, 25 Jan 2020 17:09:39 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4951</guid>
	<description><![CDATA[And we&#8217;re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[And we&#8217;re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your indus]]></itunes:subtitle>
	<content:encoded><![CDATA[And we&#8217;re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4951/ep-10-real-reasons-people-buy-product-dont-miss-marketing.m4a" length="20577204" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[And we&#8217;re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2020/01/2019-11-04-PrizeWheel.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2020/01/2019-11-04-PrizeWheel.png</url>
		<title>Ep 10: The REAL Reasons people buy your product (don&#8217;t miss this from your marketing)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:09</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[And we&#8217;re back for 2020. I want to help you get off to a great start this year with a podcast episode that will steer you in the direction of sales conversions. So, do you want to know the difference between writing copy that everyone in your industry is writing and writing copy that actually [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2020/01/2019-11-04-PrizeWheel.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 9: Don&#8217;t Break Up With Me! (How to Persuade Customers to Stay&#8230; and Pay)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-9-persuade-customers-stay-pay/</link>
	<pubDate>Wed, 14 Aug 2019 11:15:45 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4789</guid>
	<description><![CDATA[Today&#8217;s episode deals with the heartache of a break up. You don&#8217;t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today&#8217;s episode deals with the heartache of a break up. You don&#8217;t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likel]]></itunes:subtitle>
	<content:encoded><![CDATA[Today&#8217;s episode deals with the heartache of a break up. You don&#8217;t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4789/ep-9-persuade-customers-stay-pay.m4a" length="12844372" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today&#8217;s episode deals with the heartache of a break up. You don&#8217;t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/08/2019-10-29-Heartbreak.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/08/2019-10-29-Heartbreak.png</url>
		<title>Ep 9: Don&#8217;t Break Up With Me! (How to Persuade Customers to Stay&#8230; and Pay)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:06</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today&#8217;s episode deals with the heartache of a break up. You don&#8217;t want a customer to break up with you, but sometimes they walk away, perhaps into the arms of a competitor. Fortunately a scientific study shows the narrative that is most-likely to get people to stay with you. This short podcast gives you an [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/08/2019-10-29-Heartbreak.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 8: Choosing the Right Tone-of-Voice for Your Copywriting</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-8-choosing-right-tone-voice-copywriting/</link>
	<pubDate>Tue, 30 Jul 2019 15:48:54 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4760</guid>
	<description><![CDATA[Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you&#8217;ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you&#8217;ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context]]></itunes:subtitle>
	<content:encoded><![CDATA[Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you&#8217;ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4760/ep-8-choosing-right-tone-voice-copywriting.m4a" length="9958857" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you&#8217;ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/07/2019-08-01-Wrong-Tone.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/07/2019-08-01-Wrong-Tone.png</url>
		<title>Ep 8: Choosing the Right Tone-of-Voice for Your Copywriting</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:08</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Choosing the wrong tone-of-voice in your copywriting can make customers uncomfortable, and walk away from your offer. In this short episode you&#8217;ll learn: Why people trust people who have similar speech patterns. Why tone-of-voice depends on context. A quick index-card exercise for choosing the tone-of-voice for your customer. How to capture the perfect tone-of-voice in [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/07/2019-08-01-Wrong-Tone.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 7: Why Do People Hate What You Do? A Clever Copywriting Trick to Stand Out from The Competition</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-7-industry-hates/</link>
	<pubDate>Tue, 16 Jul 2019 08:04:31 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4731</guid>
	<description><![CDATA[A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this produ]]></itunes:subtitle>
	<content:encoded><![CDATA[A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4731/ep-7-industry-hates.m4a" length="21226395" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/07/2019-07-29-AmysDad-Auburn.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/07/2019-07-29-AmysDad-Auburn.png</url>
		<title>Ep 7: Why Do People Hate What You Do? A Clever Copywriting Trick to Stand Out from The Competition</title>
	</image>
	<itunes:explicit>true</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:48</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[A lot of marketing focuses on benefits and all the reasons people would love your product but there’s an advantage to be had for marketers who are brave enough to delve into the darker side of answering the question: Why might someone not like this product or business? And because most businesses don’t do this, it’s [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/07/2019-07-29-AmysDad-Auburn.png"></googleplay:image>
	<googleplay:explicit>Yes</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep6: Make Context Clear (Otherwise Children Chew Cables?)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep5-make-context-clear-otherwise-children-chew-cables/</link>
	<pubDate>Fri, 05 Apr 2019 13:21:30 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4427</guid>
	<description><![CDATA[Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you&#8217;ll discover: Why even one small missing detail can change the entire meaning of a story. Two [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you&]]></itunes:subtitle>
	<content:encoded><![CDATA[Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you&#8217;ll discover: Why even one small missing detail can change the entire meaning of a story. Two [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4427/ep5-make-context-clear-otherwise-children-chew-cables.m4a" length="10066128" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you&#8217;ll discover: Why even one small missing detail can change the entire meaning of a story. Two [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/04/2019-04-25-BadKids.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/04/2019-04-25-BadKids.png</url>
		<title>Ep6: Make Context Clear (Otherwise Children Chew Cables?)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:20</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Context is everything, especially if you want your marketing content to be seen, understood and welcomed. Missing details, making assumptions about what your reader knows, and mismatching an offer can all damage your marketing. In this short episode you&#8217;ll discover: Why even one small missing detail can change the entire meaning of a story. Two [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/04/2019-04-25-BadKids.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 5: Ethical Copywriting Tricks That Make People Buy (Interview with User Conversion expert Karl Gilis)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep5-ethical-copywriting-mind-tricks-make-people-buy-interview-user-conversion-expert-karl-gilis/</link>
	<pubDate>Wed, 20 Mar 2019 16:58:03 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4375</guid>
	<description><![CDATA[In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl&#8217;s talk was titled: &#8220;Don&#8217;t Do Anything On Your Landing Page You Wouldn&#8217;t Do on a First Date.&#8221; At the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl&#8217;s talk was titled: &#8220;Don&#8217;t Do Anything On Your ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl&#8217;s talk was titled: &#8220;Don&#8217;t Do Anything On Your Landing Page You Wouldn&#8217;t Do on a First Date.&#8221; At the [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4375/ep5-ethical-copywriting-mind-tricks-make-people-buy-interview-user-conversion-expert-karl-gilis.m4a" length="15541671" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl&#8217;s talk was titled: &#8220;Don&#8217;t Do Anything On Your Landing Page You Wouldn&#8217;t Do on a First Date.&#8221; At the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/03/2019-04-25-KrisGilis.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/03/2019-04-25-KrisGilis.png</url>
		<title>Ep 5: Ethical Copywriting Tricks That Make People Buy (Interview with User Conversion expert Karl Gilis)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:57</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[In this episode I share with you an interview with Karl Gilis, co-founder of AG Consult. I first met Karl when we both spoke at the Call to Action Conference in Vancouver back in 2015. Karl&#8217;s talk was titled: &#8220;Don&#8217;t Do Anything On Your Landing Page You Wouldn&#8217;t Do on a First Date.&#8221; At the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/03/2019-04-25-KrisGilis.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 4: You are more persuasive than you think (listen to your younger self)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-4-story-of-persuasion/</link>
	<pubDate>Wed, 27 Feb 2019 10:37:04 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4317</guid>
	<description><![CDATA[Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t damage your health, worry your parents, or get arrested this time. Because [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t]]></itunes:subtitle>
	<content:encoded><![CDATA[Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t damage your health, worry your parents, or get arrested this time. Because [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4317/ep-4-story-of-persuasion.m4a" length="14896768" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t damage your health, worry your parents, or get arrested this time. Because [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-YoungerSelf.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-YoungerSelf.png</url>
		<title>Ep 4: You are more persuasive than you think (listen to your younger self)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:12</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Remember when your friends persuaded you to try a cigarette? Do a crazy stunt? Streak at a football match? Well they were using some classic copywriting techniques. The good news is, they still work when writing marketing copy. The better news? You won’t damage your health, worry your parents, or get arrested this time. Because [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-YoungerSelf.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 3: How to Sell Results (My Dad and The Offensive Scone)</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-3-sell-results-dad-offensive-scone/</link>
	<pubDate>Tue, 12 Feb 2019 16:56:47 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4276</guid>
	<description><![CDATA[In this episode we look at how to avoid customers trying to beat you down on price. I&#8217;m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they&#8217;ll get. Listen now to find out about: How to lead with the [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[In this episode we look at how to avoid customers trying to beat you down on price. I&#8217;m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they&#8217;ll get. Listen no]]></itunes:subtitle>
	<content:encoded><![CDATA[In this episode we look at how to avoid customers trying to beat you down on price. I&#8217;m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they&#8217;ll get. Listen now to find out about: How to lead with the [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4276/ep-3-sell-results-dad-offensive-scone.m4a" length="15808920" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this episode we look at how to avoid customers trying to beat you down on price. I&#8217;m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they&#8217;ll get. Listen now to find out about: How to lead with the [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-Scone.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-Scone.png</url>
		<title>Ep 3: How to Sell Results (My Dad and The Offensive Scone)</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:13</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[In this episode we look at how to avoid customers trying to beat you down on price. I&#8217;m going to be showing you how to make more conversions by selling the results of what you offer instead of simply telling people what they&#8217;ll get. Listen now to find out about: How to lead with the [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/02/2019-04-04-Scone.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 2: When Bad Buyer Personas Kill Good Marketing</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/when-bad-buyer-personas-kill-good-marketing/</link>
	<pubDate>Wed, 30 Jan 2019 08:16:33 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4236</guid>
	<description><![CDATA[This week’s episode is all about buyer personas &#8211; what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with your target audience. I’ll be focusing [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[This week’s episode is all about buyer personas &#8211; what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with]]></itunes:subtitle>
	<content:encoded><![CDATA[This week’s episode is all about buyer personas &#8211; what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with your target audience. I’ll be focusing [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4236/when-bad-buyer-personas-kill-good-marketing.m4a" length="18101431" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This week’s episode is all about buyer personas &#8211; what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with your target audience. I’ll be focusing [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-04-HeadSwap.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-04-HeadSwap.png</url>
		<title>Ep 2: When Bad Buyer Personas Kill Good Marketing</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:35</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[This week’s episode is all about buyer personas &#8211; what they are, why you should take the time to create one and how to get yours right from the get-go. I’ll be sharing my tips and tricks with you on this subject to help you engage and resonate with your target audience. I’ll be focusing [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-04-HeadSwap.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Ep 1: Don&#8217;t Call Your Product a &#8216;Solution&#8217;</title>
	<link>https://writewithinfluence.com/podcast/write-with-influence-podcast/ep-1-dont-call-product-solution/</link>
	<pubDate>Tue, 15 Jan 2019 09:58:09 +0000</pubDate>
	<dc:creator><![CDATA[Amy Harrison]]></dc:creator>
	<guid isPermaLink="false">https://writewithinfluence.com/?post_type=podcast&#038;p=4163</guid>
	<description><![CDATA[Today’s episode is about product descriptions &#8211; how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – a simple formula for effective product descriptions. The importance of stating [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Today’s episode is about product descriptions &#8211; how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – ]]></itunes:subtitle>
	<content:encoded><![CDATA[Today’s episode is about product descriptions &#8211; how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – a simple formula for effective product descriptions. The importance of stating [&#8230;]]]></content:encoded>
	<enclosure url="https://writewithinfluence.com/podcast-download/4163/ep-1-dont-call-product-solution.m4a" length="13796048" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today’s episode is about product descriptions &#8211; how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – a simple formula for effective product descriptions. The importance of stating [&#8230;]]]></itunes:summary>
	<itunes:image href="https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-05-VagueSolutions.png"></itunes:image>
	<image>
		<url>https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-05-VagueSolutions.png</url>
		<title>Ep 1: Don&#8217;t Call Your Product a &#8216;Solution&#8217;</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:00</itunes:duration>
	<itunes:author><![CDATA[Amy Harrison]]></itunes:author>	<googleplay:description><![CDATA[Today’s episode is about product descriptions &#8211; how to cut to the chase and give your customers clear information about what you are offering so that they don’t get confused and walk away. I’m going to be talking about: The Five Second Statement – a simple formula for effective product descriptions. The importance of stating [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://writewithinfluence.com/wp-content/uploads/2019/01/2019-04-05-VagueSolutions.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
