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1.1 Writing for Industry Experts

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B2B Module 1 Lessons

  • B2B Quick Starter Guide
  • Mod 1 Workbook: B2B Research
  • Module 1: An Introduction to B2B Copy
    • 1.1 Writing for Industry Experts
    • 1.2 The B2B Buying Process
    • 1.3 B2B = Influencing Multiple People
    • 1.4 The Most Important Emotion in B2B

All B2B Modules

  • B2B Course Home Page
  • Module 1: An Introduction to B2B Copy
  • Module 2: Defining Your B2B Offer
  • Module 3: Your B2B Customer
  • Module 4: Writing B2B Copy
  • Module 5: Your B2B Copywriting Tools
  • Module 6: B2B Templates

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