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(First up apologies for the colour oddities in this episode!)
In this episode we look at some ‘criminal copywriting’ that might seem like a good idea to get past people’s radar of ‘I don’t like marketing’ but it will likely backfire.
There’s nothing wrong with friendly marketing, but if you pretend to be someone’s close friend when you’re not you won’t get on your customer’s radar of someone to pay attention to… you’ll just get on their nerves.
Are you underselling yourself in your marketing? Do customers try to beat you down on price? Prove that you're worth it with wisdom from a country music legend: Tammy Wynette... … [Continue reading]
Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don't confuse your customers. In this episode we look at why it's important to check for those ambiguous … [Continue reading]
In today's episode we see why it is important to be explicit and direct when giving instructions (especially a call-to-action). You'll also learn 3 tips for making any call-to-action clear and compelling. … [Continue reading]
In today's episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention. … [Continue reading]