It can be tempting to copy other people’s marketing, especially if it looks like they’re doing well. But you could be taking the edge of the very things that make you appealing to your specific customers…
Ep: 45 Don’t Blame Your Customer
In this episode we look at what you shouldn't blame your customers for their problems. Are they doing things wrong? Perhaps. Are they making mistakes? Probably. Will pointing this out to them make them want to eagerly sign up to what you're … [Continue reading]
Ep 44: Using Customer Surveys to Write Sales Copy
In this episode we look at how to use customer surveys to write sales copy. But, you have to know - WHO to ask, and WHAT questions to pose. The wrong people can send you on a wayward journey, and the wrong questions can mean that your customers … [Continue reading]
Ep 43: Fake Friend Copywriting (Don’t Do This)
(First up apologies for the colour oddities in this episode!) In this episode we look at some 'criminal copywriting' that might seem like a good idea to get past people's radar of 'I don't like marketing' but it will likely backfire. There's … [Continue reading]
Ep 42: The Country Music Solution to Charging What You’re Worth
Are you underselling yourself in your marketing? Do customers try to beat you down on price? Prove that you're worth it with wisdom from a country music legend: Tammy Wynette... … [Continue reading]