Are you underselling yourself in your marketing?
Do customers try to beat you down on price?
Prove that you’re worth it with wisdom from a country music legend: Tammy Wynette…
Ep 41: Too Ambiguous? Too Literal? How to Check if Your Copy is Confusing Customers
Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don't confuse your customers. In this episode we look at why it's important to check for those ambiguous … [Continue reading]
Ep 40: 3 Ways to a Clear and Compelling Call to Action
In today's episode we see why it is important to be explicit and direct when giving instructions (especially a call-to-action). You'll also learn 3 tips for making any call-to-action clear and compelling. … [Continue reading]
Episode 39: How to Promise Customers a Transformation
In today's episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention. … [Continue reading]
Episode 38: When Copywriting Personas Go Wrong
Another Write With Influence TV episode. This time we're looking at using personas for copywriting. Why they go wrong, and what you can do to make sure yours go right. I also share the harrowing tale of meeting my first boyfriend's mother for … [Continue reading]