Recently I stumbled upon this video of the stage magician James Randi challenging James Hydrick’s psychic claim that he can move objects with his mind. Following this, I found myself in an entertaining rabbit hole of further … [Continue reading] about What do phoney psychics and lazy copywriting have in common?
There you are! I was hoping to see you today! I think you’re just marvellous. Recently I’ve been researching biography copy of coaches and consultants. Some really stand out. They have the right credentials, case studies, perhaps a best-selling … [Continue reading] about Did I tell you about the time I was a model? There’s a reason it’s not in my biography
How do you decide what to pay attention to in this crazy world? Imagine prioritising everything that bombards your senses—it would blow a fuse. A common therapeutic tool applied to someone in a moment of anxiety is to walk through the … [Continue reading] about If the ratio of your compost was wrong, would you even know? Marketing to the unaware
(This was first published as part of the Weekly(ish) Note. Want to make sure you don't miss one? Sign up on the form on the right...) “This song spent 15 weeks at number one, but we’re going to do our version based on the original…” The … [Continue reading] about Crickets didn’t chirp, but crisp packets crackled. Going off-script to captivate a crowd
Sometimes, a hint of the right information brings seemingly mundane details into razor sharp focus. Like in a mystery novel when it’s revealed that the just-attentive-enough-to-be-barely-noticed butler is actually the love child of Harold, the … [Continue reading] about Did YOU spot the seventh viscount of Worcestershire’s butler? How to stand out