In this episode we look at what you shouldn't blame your customers for their problems. Are they doing things wrong? Perhaps. Are they making mistakes? Probably. Will pointing this out to them make them want to eagerly sign up to what you're … [Continue reading] about Ep: 45 Don’t Blame Your Customer
Ep 44: Using Customer Surveys to Write Sales Copy
In this episode we look at how to use customer surveys to write sales copy. But, you have to know - WHO to ask, and WHAT questions to pose. The wrong people can send you on a wayward journey, and the wrong questions can mean that your customers … [Continue reading] about Ep 44: Using Customer Surveys to Write Sales Copy
Ep 43: Fake Friend Copywriting (Don’t Do This)
(First up apologies for the colour oddities in this episode!) In this episode we look at some 'criminal copywriting' that might seem like a good idea to get past people's radar of 'I don't like marketing' but it will likely backfire. There's … [Continue reading] about Ep 43: Fake Friend Copywriting (Don’t Do This)
Ep 42: The Country Music Solution to Charging What You’re Worth
Are you underselling yourself in your marketing? Do customers try to beat you down on price? Prove that you're worth it with wisdom from a country music legend: Tammy Wynette... … [Continue reading] about Ep 42: The Country Music Solution to Charging What You’re Worth
Ep 41: Too Ambiguous? Too Literal? How to Check if Your Copy is Confusing Customers
Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don't confuse your customers. In this episode we look at why it's important to check for those ambiguous … [Continue reading] about Ep 41: Too Ambiguous? Too Literal? How to Check if Your Copy is Confusing Customers