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Episode 39: How to Promise Customers a Transformation

February 7, 2019 by amy harrison 4 Comments

In today's episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention. … [Continue reading] about Episode 39: How to Promise Customers a Transformation

Episode 38: When Copywriting Personas Go Wrong

January 22, 2019 by amy harrison Leave a Comment

Another Write With Influence TV episode. This time we're looking at using personas for copywriting. Why they go wrong, and what you can do to make sure yours go right. I also share the harrowing tale of meeting my first boyfriend's mother for … [Continue reading] about Episode 38: When Copywriting Personas Go Wrong

Write With Influence Ep 37 – Tell Me What Your Product IS

January 8, 2019 by amy harrison 2 Comments

It's the start of a brand new name, but carrying on from previous AmyTV episodes. New episodes will be hosted here on the Write With Influence website and a new podcast (formerly Hit Publish) will be arriving shortly because everyone has to have a … [Continue reading] about Write With Influence Ep 37 – Tell Me What Your Product IS