This was first published to readers of The Weekly(ish) Note. Want to make sure you don't miss similar notes? Sign up on the box to the right. “Think you can, think you can’t; either way you’ll be right” Allegedly said by Henry Ford but who … [Continue reading] about 3 Hidden beliefs that stop people buying from YOU
Does your copy attract the wrong customers?
This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… “I wonder what the weather will be like tomorrow…” “Your father insists on washing the dishes … [Continue reading] about Does your copy attract the wrong customers?
How to write action questions that build a vision (and desire) for your product.
This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… What day are we on again? fzzzday? shshmmmday? I can’t be the only one losing all concept of … [Continue reading] about How to write action questions that build a vision (and desire) for your product.
Concrete numbers, shaky façade? A peek behind the marketing…
This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don't miss one? Simply sign up using the form to the right... We’re hanging out at a party and you turn to me (I’m not 100% certain why you weren’t facing me … [Continue reading] about Concrete numbers, shaky façade? A peek behind the marketing…
Ep 46: Don’t Copy Other People’s Marketing
It can be tempting to copy other people's marketing, especially if it looks like they're doing well. But you could be taking the edge off the very things that make you appealing to your specific customers... … [Continue reading] about Ep 46: Don’t Copy Other People’s Marketing