Confidence is a funny thing. How confident are you that you can park your car without crashing it? How confident are you that you could tightrope between two buildings without a safety net? Or deliver a presentation without notes, to a room of 1,500 people? Everyone has a variety of scenarios, situations, or tasks that […]
You’re not a tribute band, you’re THE main event. Copy tips to make you a headliner
If I told you that you could see any band in concert, who would you choose? (Feel free to pick a band that’s no longer together or around). How much would you pay for a front row seat? Next question. How much would you pay for a front row seat at a tribute band for the same […]
Tanya Tucker won’t get you into the theatre? Look for a side door (don’t stop marketing)
I don’t know about you, but sometimes I think a common marketing mistake isn’t being too pushy, but giving up too soon. I’ve done a handful of surveys over the years about challenges people have when writing copy. High on the list is always how to stand out, how to say something different, and how not to […]
If people notice your copywriting, it’s not a good sign
Good copywriting is like good driving—you shouldn’t notice it. If I get lift from someone who jerks through the gears, drives too fast, rails about traffic, cuts people up, I inevitably think ‘never again.’ I’m not saying I’m a perfect driver – I invoked someone’s rage in the garden centre car park last week because […]
What do phoney psychics and lazy copywriting have in common?
Recently I stumbled upon this video of the stage magician James Randi challenging James Hydrick’s psychic claim that he can move objects with his mind. Following this, I found myself in an entertaining rabbit hole of further challenges as part of Randi’s One Million Dollar Paranormal Challenge. He would offer prize money for anyone who could demonstrate […]