If I told you that you could see any band in concert, who would you choose? (Feel free to pick a band that’s no longer together or around). How much would you pay for a front row seat? Next question. How much would you pay for a front row seat at a tribute band for the same […]
Tanya Tucker won’t get you into the theatre? Look for a side door (don’t stop marketing)
I don’t know about you, but sometimes I think a common marketing mistake isn’t being too pushy, but giving up too soon. I’ve done a handful of surveys over the years about challenges people have when writing copy. High on the list is always how to stand out, how to say something different, and how not to […]
If people notice your copywriting, it’s not a good sign
Good copywriting is like good driving—you shouldn’t notice it. If I get lift from someone who jerks through the gears, drives too fast, rails about traffic, cuts people up, I inevitably think ‘never again.’ I’m not saying I’m a perfect driver – I invoked someone’s rage in the garden centre car park last week because […]
What do phoney psychics and lazy copywriting have in common?
Recently I stumbled upon this video of the stage magician James Randi challenging James Hydrick’s psychic claim that he can move objects with his mind. Following this, I found myself in an entertaining rabbit hole of further challenges as part of Randi’s One Million Dollar Paranormal Challenge. He would offer prize money for anyone who could demonstrate […]
Did I tell you about the time I was a model? There’s a reason it’s not in my biography
There you are! I was hoping to see you today! I think you’re just marvellous. Recently I’ve been researching biography copy of coaches and consultants. Some really stand out. They have the right credentials, case studies, perhaps a best-selling book, or a proprietary method unique to them. And then there are others. You can see […]