Ep 44: The WISH Technique for Writing Pain Points Your Customer Recognises August 12, 2021 by amy harrison Leave a Comment
Ep 43: The Customer Monologue – How to Inject Empathy and Emotion into Your Copy July 28, 2021 by amy harrison Leave a Comment
Ep 42: Kill the Workaround – Show Customers that NOT Using You is a Bad Idea July 23, 2021 by amy harrison Leave a Comment
Ep 41: How to Overcome “It Won’t Work for Me” Objections in Your Copy July 15, 2021 by amy harrison Leave a Comment
Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting June 16, 2021 by amy harrison Leave a Comment