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2.4 Use Specific Details to Connect

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Module 2: Attract and Engage Prospects

  • Module 2 Workbook – Your Customer Profile
  • Module 2: Attract and Engage Prospects
    • 2.1 Why You Need a Customer Profile
    • 2.2 Identifying Your BEST Customer
    • 2.3 Build Your Customer Profile
    • 2.4 Use Specific Details to Connect
    • 2.5 Tone of Voice: What’s Right for You?
    • 2.6 Writing to Multiple Audiences

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  • Module 2: Attract and Engage Prospects
  • Module 3: Craft Your Irresistible Offer
  • Module 4: Build Rock-Solid Trust
  • Module 5: Advanced Writing Techniques
  • Module 6: Copywriting Tools
  • Module 7: Templates

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