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3.5 Sell Symptoms to Get Attention

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Module 3: Craft Your Irresistible Offer

  • Mod 3 Workbook: Your Offer Details
  • Module 3: Craft Your Irresistible Offer
    • 3.1 Two Research Mistakes to Avoid
    • 3.2 Set a Goal for Your Content
    • 3.3 Pin Down the Details
      • For a Product
      • For a Service
      • For an Event
      • For a Course
    • 3.4 The Business Behind the Offer
    • 3.5 Sell With Symptoms to Get Attention
    • 3.6 Psychology, Emotion & Customers
    • 3.7 Build Your Impact Table
    • 3.8 Using The Impact Table to Write Copy
    • 3.9 Tell a Unique Story About Your Offer
    • 3.10 The “Until Now” Technique
    • 3.11 Make Them ‘Red-Faced and Naked’

All Modules

  • Module 1: Set Up For Success
  • Module 2: Attract and Engage Prospects
  • Module 3: Craft Your Irresistible Offer
  • Module 4: Build Rock-Solid Trust
  • Module 5: Advanced Writing Techniques
  • Module 6: Copywriting Tools
  • Module 7: Templates

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  • B2B Copywriting Modules
  • Your Step-by-Step Sales Page
  • Copywriting Labs

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