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amy harrison

How to write action questions that build a vision (and desire) for your product.

July 12, 2020 by amy harrison Leave a Comment

This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… What day are we on again? fzzzday? shshmmmday? I can’t be the only one losing all concept of individual days. I tried relying on public services for a […]

Filed Under: Uncategorized

Concrete numbers, shaky façade? A peek behind the marketing…

July 3, 2020 by amy harrison Leave a Comment

This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… We’re hanging out at a party and you turn to me (I’m not 100% certain why you weren’t facing me to start with but I’ll forgive your inattentiveness), […]

Filed Under: Uncategorized

Ep 46: Don’t Copy Other People’s Marketing

September 8, 2019 by amy harrison Leave a Comment

It can be tempting to copy other people’s marketing, especially if it looks like they’re doing well. But you could be taking the edge off the very things that make you appealing to your specific customers…

Filed Under: Video

Ep: 45 Don’t Blame Your Customer

August 9, 2019 by amy harrison Leave a Comment

In this episode we look at what you shouldn’t blame your customers for their problems. Are they doing things wrong? Perhaps. Are they making mistakes? Probably. Will pointing this out to them make them want to eagerly sign up to what you’re selling. No. Discover why, and discover what to do instead (and watch at […]

Filed Under: Video

Ep 44: Using Customer Surveys to Write Sales Copy

July 23, 2019 by amy harrison Leave a Comment

In this episode we look at how to use customer surveys to write sales copy. But, you have to know – WHO to ask, and WHAT questions to pose. The wrong people can send you on a wayward journey, and the wrong questions can mean that your customers just lie to you and tell you […]

Filed Under: Video

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