(First up apologies for the colour oddities in this episode!)
In this episode we look at some ‘criminal copywriting’ that might seem like a good idea to get past people’s radar of ‘I don’t like marketing’ but it will likely backfire.
There’s nothing wrong with friendly marketing, but if you pretend to be someone’s close friend when you’re not you won’t get on your customer’s radar of someone to pay attention to… you’ll just get on their nerves.
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