Episode 39: How to Promise Customers a Transformation February 7, 2019 by amy harrison 4 Comments In today’s episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention.
As a newbie, at the tender age of 62 lol & I am wanting to turn my dream into a reality – start a family business with my 2 incredibly creative & brilliant sons with little to no money to attend marketing classes so am desperately researching websites that help people like me & came across yours & was immediately impressed. Trying to make people excited about a new sign for their business or purchase our targets for those who love to go to shooting ranges rather than shooting our precious wildlife, I am struggling to find a catchy subject line & content for my mass email marketing campaign for both & am so afraid will go to trash and/or immediately the delete will be hit if the subject line isn’t catchy. So for the signages on the subject line i came up with “Funky & Curious Signage – Stand Out From The Rest!” In the body, before explaining what we do, I made it personal by saying I was once an office manager for a Farmers Insurance agent. Then went on to explain, briefly, what we do & attaching 5 of the dozen or so signs we have done. I hear your DO, BE, FEEL but not quite sure how to utilize this into signages & shooting targets. Will you PLEASE be able to help me?
amy harrison says
Hi Louise! Thanks for watching and commenting. Let’s take the signage one as an example. A new business sign can attract attention and help the business and out right? So let’s think about it from the customer’s point of view. What can they Do or Be and Feel after getting a new sign? I can think of plenty for the Do – they can attract new customers, they can boost the perception of their business by displaying a sign that is professional, modern, and eye catching. Let’s think about Be now… They can ‘Be’ the business that stands out in their local area, they can ‘be’ trusted by people passing by who might be interested in their services. All of this is going to make them feel more confident about expanding the reach of their business. Do those examples give you an idea of how to work through the exercise? Good luck Louise!
Bob Sommers says
Fantastic video. You are amazing. Thank you for the great ideas and entertaining me at the same time.
amy harrison says
Thanks so much Bob – your comment means a lot to me! I’ve got more coming in the not too distant future so hope you can catch some more! 🙂