Don’t you love that feeling when you manage to fix something with only the things you have to hand? Whether you’ve held something in place with a cable tie, or fashioned a spoon out of a yoghurt lid, doesn’t it just make you feel … [Continue reading] about Overcome your customer’s MacGyver instincts if you want them to buy
Are you confident you can get results? Your customers may be doubting
Confidence is a funny thing. How confident are you that you can park your car without crashing it? How confident are you that you could tightrope between two buildings without a safety net? Or deliver a presentation without notes, … [Continue reading] about Are you confident you can get results? Your customers may be doubting
You’re not a tribute band, you’re THE main event. Copy tips to make you a headliner
If I told you that you could see any band in concert, who would you choose? (Feel free to pick a band that’s no longer together or around). How much would you pay for a front row seat? Next question. How much would you pay for a front row … [Continue reading] about You’re not a tribute band, you’re THE main event. Copy tips to make you a headliner
Tanya Tucker won’t get you into the theatre? Look for a side door (don’t stop marketing)
I don’t know about you, but sometimes I think a common marketing mistake isn’t being too pushy, but giving up too soon. I’ve done a handful of surveys over the years about challenges people have when writing copy. High on the list is always … [Continue reading] about Tanya Tucker won’t get you into the theatre? Look for a side door (don’t stop marketing)
If people notice your copywriting, it’s not a good sign
Good copywriting is like good driving—you shouldn’t notice it. If I get lift from someone who jerks through the gears, drives too fast, rails about traffic, cuts people up, I inevitably think ‘never again.’ I’m not saying I’m a … [Continue reading] about If people notice your copywriting, it’s not a good sign