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Ep 1: Don’t Call Your Product a ‘Solution’

January 15, 2019 by amy harrison 2 Comments

Ep 1: Don’t Call Your Product a ‘Solution’amy harrison
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Comments

  1. Mike Cohn says

    January 15, 2019 at 6:09 PM

    Nice episode, Amy! It’s good to hear you back in the podcast world again.

    I love you advice to focus on the “nitty gritty details” of what our products do. I was on a website this past weekend and had no idea what the company did. After a page or two, I should have just left but it became a mission to figure out what they did. I must have visited and read a dozen pages and never figured out what the company did or offered.

    I think your exercise will be very helpful.

    Reply
    • amy harrison says

      January 17, 2019 at 7:25 PM

      Thanks Mike – great to have you listening again. 🙂 Copywriting / marketing has a part to blame with the advice that you have to ‘sell the sizzle, not the steak’. At some stage, people will want to know that they’re getting steak… (and now I’m hungry for steak).

      Reply

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