Ep 1: Don’t Call Your Product a ‘Solution’amy harrison
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The Write With Influence podcast (formerly Hit Publish) is here!
Ep 1: Don’t Call Your Product a ‘Solution’
The Write With Influence podcast (formerly Hit Publish) is here!
Nice episode, Amy! It’s good to hear you back in the podcast world again.
I love you advice to focus on the “nitty gritty details” of what our products do. I was on a website this past weekend and had no idea what the company did. After a page or two, I should have just left but it became a mission to figure out what they did. I must have visited and read a dozen pages and never figured out what the company did or offered.
I think your exercise will be very helpful.
Thanks Mike – great to have you listening again. 🙂 Copywriting / marketing has a part to blame with the advice that you have to ‘sell the sizzle, not the steak’. At some stage, people will want to know that they’re getting steak… (and now I’m hungry for steak).