This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… What day are we on again? fzzzday? shshmmmday? I can’t be the only one losing all concept of individual days. I tried relying on public services for a […]
Concrete numbers, shaky façade? A peek behind the marketing…
This was first published to subscribers of The Weekly(ish) Note. Want to make sure you don’t miss one? Simply sign up using the form to the right… We’re hanging out at a party and you turn to me (I’m not 100% certain why you weren’t facing me to start with but I’ll forgive your inattentiveness), […]
Ep 42: The Country Music Solution to Charging What You’re Worth
Are you underselling yourself in your marketing? Do customers try to beat you down on price? Prove that you’re worth it with wisdom from a country music legend: Tammy Wynette…
Ep 41: Too Ambiguous? Too Literal? How to Check if Your Copy is Confusing Customers
Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don’t confuse your customers. In this episode we look at why it’s important to check for those ambiguous adjectives, and why your desire to make leads and sales can make you […]
Episode 39: How to Promise Customers a Transformation
In today’s episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention.