Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don’t confuse your customers. In this episode we look at why it’s important to check for those ambiguous adjectives, and why your desire to make leads and sales can make you […]

In today’s episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention.

Another Write With Influence TV episode. This time we’re looking at using personas for copywriting. Why they go wrong, and what you can do to make sure yours go right. I also share the harrowing tale of meeting my first boyfriend’s mother for the first time and why no-one will let me name their child. […]