It can be tempting to copy other people’s marketing, especially if it looks like they’re doing well. But you could be taking the edge off the very things that make you appealing to your specific customers…

In this episode we look at what you shouldn’t blame your customers for their problems. Are they doing things wrong? Perhaps. Are they making mistakes? Probably. Will pointing this out to them make them want to eagerly sign up to what you’re selling. No. Discover why, and discover what to do instead (and watch at […]

In this episode we look at how to use customer surveys to write sales copy. But, you have to know – WHO to ask, and WHAT questions to pose. The wrong people can send you on a wayward journey, and the wrong questions can mean that your customers just lie to you and tell you […]

(First up apologies for the colour oddities in this episode!) In this episode we look at some ‘criminal copywriting’ that might seem like a good idea to get past people’s radar of ‘I don’t like marketing’ but it will likely backfire. There’s nothing wrong with friendly marketing, but if you pretend to be someone’s close […]

In today’s episode we see why it is important to be explicit and direct when giving instructions (especially a call-to-action). You’ll also learn 3 tips for making any call-to-action clear and compelling.