It’s the start of a brand new name, but carrying on from previous AmyTV episodes.
New episodes will be hosted here on the Write With Influence website and a new podcast (formerly Hit Publish) will be arriving shortly because everyone has to have a podcast these days.
In today’s episode I’m imploring you not to make the mistake of getting so jazzy with your copy that you forget to tell prospective customers what it IS that you actually have. It happens more often than you think.
Mike Cohn says
Great job on this video. I used to watch your videos a few years ago and am glad you’re starting up again.
You asked for the phrases we hate. You touched on many of mine including platform and anything line end-to-end, holistic, or soup-to-nuts that means “comprehensive” (and usually isn’t comprehensive).
I also hate words that don’t add anything like “robust.” Who would build a product that isn’t robust? The classic writing advice of “omit needless words” (from Elements of Style) would have me remove “robust” in almost all cases. In some of the hilarious example in your video, if we omit needless words, there’d be no words left!
I love your sense of humor and your energy in these videos. Please keep them coming!
amy harrison says
‘Holistic’ is a classic, as is robust. It makes you want to test the promise… How holistic are they? Where do they draw the line? I often think an example is much easier to understand. “You can cancel your membership anytime without penalty” tells me more about how flexible they are than the word alone. Thanks for watching – more to come!