Forget the challenges of being persuasive when writing copy, one of the first stumbling blocks for many marketers is just being clear so you don’t confuse your customers. In this episode we look at why it’s important to check for those ambiguous adjectives, and why your desire to make leads and sales can make you […]
Ep 40: 3 Ways to a Clear and Compelling Call to Action
In today’s episode we see why it is important to be explicit and direct when giving instructions (especially a call-to-action). You’ll also learn 3 tips for making any call-to-action clear and compelling.
Episode 39: How to Promise Customers a Transformation
In today’s episode of Write With Influence we look at how you can get past functional copy and hit the transformational level of copywriting that really gets attention.
Episode 38: When Copywriting Personas Go Wrong
Another Write With Influence TV episode. This time we’re looking at using personas for copywriting. Why they go wrong, and what you can do to make sure yours go right. I also share the harrowing tale of meeting my first boyfriend’s mother for the first time and why no-one will let me name their child. […]
Write With Influence Ep 37 – Tell Me What Your Product IS
It’s the start of a brand new name, but carrying on from previous AmyTV episodes. New episodes will be hosted here on the Write With Influence website and a new podcast (formerly Hit Publish) will be arriving shortly because everyone has to have a podcast these days. In today’s episode I’m imploring you not to […]